Services
Advisory
Confident answers are free now. Correct ones still take work
I start with how your buyers actually decide, not with the category narrative.
The method
AI can summarize your category and make it sound coherent in seconds. That's a useful starting point and a terrible thing to put million-dollar decisions behind. The space is full of plausible narratives, and an internal team can defend almost any direction with the right set of language. The question that matters is what's actually happening in your market and what it implies for your priorities, positioning, and go-to-market choices.
Down a level means how buyers think. What they care about, what they ignore, how they justify decisions internally, and how their language shifts as their constraints shift. That's why almost all of my advisory work involves some research. I won't build you a bold vision on recycled assumptions and a good prompt.
Advisory work here ends in forward action, with a plan attached. Telling you what's broken and why is diagnosis, and diagnosis alone isn't worth your money. I don't take advisory work I can't help deliver on, even when I can see exactly what's wrong.
What you can buy
The message sprint
Positioning at the speed your market actually changes: focused interviews, message hypotheses, quick validation with real buyers, then iterate. The method comes from a decade and dozens of full message architecture builds. The sprint strips the weight out, because your market won't hold still for the heavy version anymore.
A GTM assessment
What's actually happening in your market and what it implies for priorities, positioning, and go-to-market, grounded in buyer interviews rather than the category narrative.
The analyst on call
Standing access: your moves sanity-checked, briefings digested, and a recurring day inside your team for the analyst and strategist work you don't have headcount for.
The other two
Research
Qualitative-led research with modern rigor. Talking to people is still the most durable way to surface contradiction, motivation, and what buyers actually think.
How I do research →Media
Editors want work from an experienced journalist. Marketers want writing that earns attention on its own. That's the same assignment: pieces written for people, with a real point of view behind them.
How I do media →
Get an answer you can act on
Bring me the decision, the assignment, or the piece you need written. I'll lay out the approach, what it takes, and where to start.