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HR Tech Providers: Doing something interesting with agentic AI?
A pragmatic approach to strategic consulting
A pragmatic approach to strategic consulting
Information is cheap
Information is cheap
The problem is not access to information. The problem is complete information overload with the worst possible solution.
AI can summarize the category and make it sound coherent in seconds. That’s useful as a starting point, but it’s not something you should put million-dollar decisions behind. That's where we start as an advisory practice.
Making something out of something
Making something out of something
Advisory work has become harder because the space is full of plausible narratives and well-crafted (but generic) messages. Consultants and internal teams can defend almost any direction with the right set of language.
The work is to determine what is actually happening in the market and what that implies for priorities, positioning, and go-to-market choices.
Our not-so-secret? We work down a level instead of working up.
We discover how buyers think, what they give a shit about, what they ignore, how they justify decisions internally, and how their language shifts as their constraints shift. That's why almost all of our advisory work involves some level of research. We don't want to build a bold vision on recycled assumptions and a good AI prompt.
Our advisory work also comes with the idea about what you want to do next. It's not good enough to tell you what isn't working and why, even if it is right. It's critical to turn that into forward action with a plan to make a difference. That means we don't take advisory work that we can't deliver the solution on, even if we know what mistakes are being made.
Every advisory client is different and the work is challenging and fun. We have frameworks to lean on but every project is unique. Let's talk about what you need and see if our advisory services are right.
Check out our other services
Check out our other services
Research
Research
As the working world becomes more complex, survey-first research can't do it alone. Qualitative research — with real, human voices — is the answer.
Media
Media
Whether you're trying to sell software or tell a story, scale isn't the problem. Instead you need to understand and speak to them authentically.
Looking to make sense of your market?
Looking to make sense of your market?
The best way to get started is to talk about what you need. If I can't help or don't think I'll be the best partner, I'll tell you (and usually be able to refer you to someone else). But if I can help, let's chat about making it work.
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